Market intelligence for founders and product teams

Know your market
before you commit.

RECON watches your competitors and your market, then tells you what changed and what to do about it. Built for founders and product leads entering a new market.

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app.recon.innavera.com
Market report● AI written

B2B SaaS. Written from your project data.

Total addressable market

$4.2B

Sourced estimate

Serviceable market

$380M

9% of TAM

Competitors tracked

12

Researched weekly

New signals

6

Last 48 hours

Report sections

Executive summary✓
Market analysis✓
Competitive review✓
Segments and personas78%
Go-to-market52%
Risks20%

From the Analyst: Two competitors changed pricing this quarter. Your positioning statement still describes the market before that.

Segment priority

Lower priorityHigher priority

Every figure cited to its source

The problem

Most market research is out of date the day you finish it.

You build a competitor spreadsheet, write a strategy doc, and move on. A quarter later a competitor has raised a round, changed its pricing, or entered your region. Your plan still describes the market you saw months ago, and the decisions you made on that picture never get revisited.

RECON keeps the picture current and brings those decisions back when the facts change.

How it works

Set it up once. It keeps working.

01
1

Describe what you're building

Tell RECON what you do and who you serve. It drafts your competitors, customer personas, and market segments for you to review. Keep what fits, drop what doesn't.

02
2

RECON researches your competitors every week

Funding rounds, pricing changes, product launches, and leadership moves land in your signal feed. Each signal comes with a short explanation of what it means for your business specifically.

03
3

A fresh briefing each day you open it

The signals from the last two days, the decision or task that needs you now, and the one thing worth your attention this week. Built the first time you open it each day, and readable in under two minutes.

04
4

An analyst review every Monday

The Analyst reviews your position and writes three to five observations. Each one carries the evidence behind it, what it means for you, and a recommended action you can turn into a task with one click.

The Analyst

What the Analyst actually tells you

A real observation format, shown here with a fictional company.

CompetitiveHigh confidence

Well-funded competitor is moving into your segment

Northwind Analytics closed a $40M round last week and announced an office in Dubai. Their product targets mid-market teams, the same buyers in your primary segment.

Evidence (3)

  • Funding signal, 14 Sept.
  • Expansion signal, 16 Sept.
  • Your primary segment: mid-market B2B, UAE and KSA.

Expect a well-resourced sales push into your accounts within two quarters. Your advantage is regional depth, which they have not built yet.

What to do: Lock in reference customers in your top ten accounts before their team is hired.

Northwind Analytics is a fictional company, used here as an example.

What's inside

Everything you need to understand a market and act on it

Intelligence

Signal feed, daily briefing, and the Analyst's weekly review. Industry benchmarks from named industry research, every figure cited to its source, so you can see how your numbers compare.

Market

Competitors with direct, indirect, and substitute categories. Customer personas built on jobs to be done. Segments ranked by priority. Pricing benchmarks and a TAM calculator.

Strategy

Lean canvas, positioning statement, and scenario planning with trigger conditions. A decision log with review dates, so RECON brings a decision back when new evidence arrives. What-If analysis for pricing changes, market entry, hiring, and competitor moves.

Execution

Tasks that remember why they exist: a task created from an Analyst observation keeps the evidence attached. A 90-day marketing calendar drafted from your GTM strategy, a channel coverage tracker, and progress dashboards for KPIs, milestones, and OKRs, with a shareable link for advisors and investors.

Documents

Market reports, competitive briefs, business plans, GTM strategies, and pitch materials, all written from the same project data. Your pricing, competitors, and positioning agree across every document because they come from one place.

Why it's different

One source of truth for how you see your market

Everything agrees

Documents, briefings, and the Analyst all read from the same project record. Change your target customer once and every output reflects it.

Decisions come back

Log a decision with a review date. When a competitor signal touches that decision, RECON asks whether it still holds.

Honest about gaps

When information is missing, RECON tells you and shows where to add it. It does not fill the gap with invented numbers.

Who it's for

Built for the people making the call

Founders

You're about to commit capital, hiring, and time to a market. RECON gives you a clear view of it before you commit and keeps that view current after.

Product leads

Launching into a new segment or geography? Run the competitive, persona, and positioning work in one place, and bring stakeholders a report that holds up to questions.

Teams entering MENA

RECON includes a curated directory of MENA investors and works in English, Arabic, French, and Spanish. It works for any market, and it is especially useful where Western-focused tools have thin coverage.

Pricing

Start free. Upgrade when you need more.

Billed monthly. Change or cancel anytime.

Free

$0/mo

See how RECON works on your own project.

Start free
  • 1 project
  • 1 seat
  • 2 AI documents a month
  • 2 document types
  • 2 uploaded documents a project
  • Manual competitors only
  • Quick research

Starter

$49/mo

For solo founders validating a market.

Choose Starter

Everything in Free, plus:

  • 5 AI documents a month
  • 5 document types
  • 5 uploaded documents a project
  • Competitor signals
Most popular

Pro

$99/mo

For founders actively building and going to market.

Choose Pro

Everything in Starter, plus:

  • 3 projects
  • Unlimited AI documents
  • Every document type
  • 20 uploaded documents a project
  • Competitor, industry, and keyword signals
  • Deep research
  • The Analyst's weekly review
  • 90-day marketing calendar
  • GTM tracker
  • Progress dashboards
  • Google Drive import
  • Shareable progress link

Team

$199/mo

For founding teams working from one plan.

Choose Team

Everything in Pro, plus:

  • 5 projects
  • 5 seats
  • Automated reports
  • Team collaboration
  • What-If analysis

Larger team or agency? Get in touch.

FAQ

Questions, answered.

What people ask before they start.

Still have a question?

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